At the far end of multiplatform games - unconditional release on all platforms, at the same time - marketing works itself. The game is as available as it can be once it’s on all systems and as exposed as it can be to the gaming audience as a whole. All that’s left to do is make barnyard deals with console execs about their console’s particular version and why theirs is the place to be at the game’s release. And, without fail, the PC version falls flat.
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